[FREE VIDEO] The Science of Motivation: Why What Motivates You Might Not Motivate Your Team

The Science of Motivation: Why What Drives You Might Not Drive Your Team

One of the biggest blind spots leaders face is assuming their team is motivated by the same things that motivate them. But motivation isn’t one-size-fits-all—it’s personal, contextual, and deeply human.

In this executive forum, Scott Arrieta, Founder & CEO of Unity & Company, takes leaders inside the science of motivation—from Maslow’s Hierarchy of Needs and Herzberg’s Two-Factor Theory to Deci & Ryan’s Self-Determination Theory, Dan Pink’s Autonomy, Mastery, Purpose, and David Rock’s SCARF model. Along the way, you’ll see how psychology and neuroscience together reveal the hidden forces that drive engagement, trust, and performance.

The session goes beyond theory by introducing Management Drives, a powerful framework that helps leaders “decode their team’s DNA.” You’ll learn how to identify the unique drives of each person on your team and apply that insight to:

  • Communicate in ways that resonate

  • Design incentives that align with intrinsic motivation

  • Build roles and environments where people thrive

  • Reduce conflict and build stronger collaboration

With employee engagement at record lows and burnout on the rise, leaders can’t afford to motivate blindly. Motivational intelligence is becoming the defining skill of the future—and this session will give you both the science and the tools to put it into practice.

Scott Arrieta